Yikes!

A recent post from Logo Design Love sparked my interest. A designer’s worst nightmare is spending hours and hours coming up with a unique design solution, then finding out it’s already been done! Why does this happen? In their words, “It’s becoming more and more difficult to execute original logo designs. No matter how clever your idea, the chances are someone has created a very similar logo. Why is that? We’re all surrounded by the same influences, exposed to the same shapes, forms and patterns. With the importance of branding in the marketplace, and thousands of designers working on similar projects, it’s obvious ideas will, from time-to-time, look almost identical.”

My advice: At the different stages in the design process, stop and think of how you can make what you are doing one of a kind!